Murthy Caterers

            

1.    Executive summary

Murthycaterers is fast rising catering service restaurant that offers the best of  Indian foods. It has a creative, colorful, and unusual food options for its customers.  The company serves more than 3000 people every day and provides a continuum of services ranging from catering, for parties, weddings, and corporate gatherings. The service offerings are quite unique from the existing catering industry which is quite stagnant. 

After a successful first year of operating in the catering industry  the company is looking to expand further by developing a mobile vending unit for its catering business. This will allow our clients to gain insight into the operation of a small business. Our goal as one of the fastest growing company is to accurately, launch a mobile catering business whereby our clients can access our service from all over the country.

Introduction

Description of project

Murthy caterers intend to develop a unique business model that reduces business overhead by utilizing mobile vending units. This will be a very attractive alternative to dining in larger business-centric cities.Being a start-up company, the project will involve setting up good marketing information system about our catering services and this information will be used to understand better who is served, their specific needs, and how Murthy caterers can better communicate with them.The project will symbiotically solidify the murthy brand name.

1.1    project purpose or justification

The purpose of the project is to provide a catering service with a flexible degree of customization to suit the purchasers' tastes. Therefore it will involve a mobile cooking unit used to prepare the individual meals. This will include a vending unit that has been specifically designed to produce the meals in the shortest time possible. It will also involve coming up with a marketing plan that is critical to its success and future profitability of the firm.  The project will ensure that the murthy caterers can offer catering for a broad range of events.

1.1     Objectives

1.1.1     Primary Business Objectives

Reference No.	Business Objective Description	Specific Goal
	Murthy Catering will provide high-quality catering.	The catering service will be meant to attract weddings, Bar/Bat corporate organizations, and other assorted parties.
	Having a kitchen or catering set up specially to provide exotic meals.	Murthy Catering will offer wholesome, fairly priced, ethnically diverse food options .
	Provide a more  inventive meals will also be offered to appeal to the higher end,	This will be an identifiable brand, professional approach and solid management .

1.1.2      

1.1.3     Project Objectives

.

Business Objective Ref. No.	Project Objective Ref. No.	Project Objective Description
		Since the basic market needs a high quality, creative catering company servicing the murthy catering through its creative marketing plan will meet this demand with an ever expanding innovative repertoire of Murthy  meals
		The project will aid in creating an attractive and diverse menu through its state-of-the-art vending system.
		Providing excellent customer services that enhance the rapport with clients needs and requests, this will be achieved through strategically placing and selling the product in key events.
		Developing a catering service that supports skill development of the catering staff and meets the needs of the community

Benefits

It will be entirely self-contained, mounted on wheels and totally mobile. This ensures that delivery is done as soon as possible with an to speed operation.

It is also designed to be versatile for use in just about any place where it is legal to sell food from a temporary stall.

It has a self-sustaining power easily moved by one person, unique look, hygienic and inexpensive to service

1.3    Project Success Criteria (Chapter 1)

For the project to be a success, the focus will be on possessing useful information about the market and at the same time knowing the common attributes of our loyal customers.  Hence the leverage of information will be crucial to better understand who is served, their specific needs, and how to maintain communication with them. . This will be marked by lower capital costs and high margin unit sales through broad exposure.

References

Wheelwright, S. C., & Clark, K. B. (1992). Creating project plans to focus product development. Harvard Business School Pub..

Land, A., Runway, R., Ph, E. A. P. A., Mitigation, W., Acquire, S. R. E., Truck, A. R. F. F., ... & Update, M. P. (2009). Project Description. Group, 1, 8.

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