Argument

When marketing a product with the target market being teens, it is essential to select the appropriate marketing tool. Online marketing is common, and there are various platforms that organizations can use to market to people. In this case, the appropriate marketing platform to use is Facebook. Facebook tend to be the best social media site for reaching teens. Most teens use Facebook to get new on almost everything and that why organizations should provide relevant content on this platform. About 71 % of teens use Facebook, which makes it the most popular social network platform. Therefore, using Facebook as the online marketing strategy can be very beneficial to the company. Teens tend to be internet natives, and they do get most of the information from online sources. Thus, information that is not online tends to be a foreign concept for teens.

Therefore, by correctly using Facebook to market to teens, it will help increase sales and profits. Teens tend to have an obsession in sharing information online. Therefore, when marketing a product in the social media site, it is likely that a teen will like the product or even share the page with their followers. In this way, they many people will be able to see the product based on the fact that one friend shared the page. The advantage of using Facebook as a marketing strategy is that it is possible to create a dialogue between the brand and audience. In this way, it is possible to create a stronger bond, lead loyalty, and customer satisfaction. Another advantage is that it provides a wider target customer reach. A disadvantage is that the cost of maintenance continues to increase hence the content page must be continuously updated with beneficial information for it to be effective. 

Sherry Roberts is the author of this paper. A senior editor at Melda Research in help writing nursing research paper if you need a similar paper you can place your order for customized papers.