Business Case Project Description

1.    PROBLEM STATEMENT
Running a business is increasingly a challenge that ever today specifically for small companies. The competition in the industry is proving to be a step ahead of the business all the time. Additionally, customers are exclusive, and profits are increasingly coming under pressure. These are signs of a growing and increased business deals. With this growth, it is becoming a problem for Smith Application developers to deliver to their clients’ customer-facing approach. The problem currently at the company can be overcome by building customer-centric business processes and implementing them in the way the workers can follow already defined steps for excellence in customer.
2.    PROJECT SCOPE AND CONSTRAINTS
2.1    Project In-Scope
The company aims at improving customer service by building an information system (Customer Relationship Management) capable of responding to the inquiries of the customers. The system will be designed to compile customer information across different channels and points of contacts between the company and the customers. The system will capture customer’s personal information, concerns, buying preferences, and purchase history (Hornor, 2016).
2.2    Project Out of Scope
The implementation of the CRM system is not meant to provide accuracy of the forecast. Additionally, the system is not meant to help the sales department in the management of the sales process and finally, the system will not help take care of the planning of the accounts.

2.3    Project Constraints
i.    The project may take a lengthy time to complete than the time which has been set aside
ii.    The additional time on the completion of the project may affect the cost and the quality of the project negatively.
iii.    The users may be unable to use the system upon its completion making training necessary.
iv.    The project developers may not produce a project that will meet quality demanded.
3.    BENEFITS OF THE PROJECT
The implementation of the CRM system will serve as a game-changing tool that will help the company work smarter than before while scaling faster. Although the CRM is not a cure-all system, it will benefit the company in some ways which would not have been possible without its implementation. Among the benefits of the CRM at the company are (Burnham, 2014):
i.    It will improve the data already at the company from the sales teams even if it is fragmented, stored in disparate locations, or too much. The system will help in the management of the data and improve the quality by making it easily accessible in real-time and actionable across the company.
ii.    The CRM will help the people involved take action on the data by getting the insights needed such as determining the accounts which have been neglected. The CRM will help the company set up activities that will help in activating stagnant accounts. Without such insights, the company’s sales team may be left in the dark while losing business opportunities.
iii.    CRM will help the company to manage the activities of the sales team effectively. The sales team will determine their activities and whether they are calling existing or prospect customers. Through the system, the sales leader will be able to direct the sales team and meet goals of the company all within the CRM system. This will align the salespeople to the mission critical tasks.
iv.    CRM will help the company grow its sales by better management of the sales teams. The CRM will track activities needed to clearly align up to the larger company’s goal of increasing the sales.
v.    CRM system will help in making more informed decision. The system will gather all important data and that which is needed to be changed. This will enable the company to review the data and use it to make decisions. Therefore, the system is a fundamental tool of decision making.
4.    FEASIBILITY ANALYSIS
This project is a CRM system to improve the interaction between the company and the customers and increase the sales through retaining the current customers and bringing more. The project can be undertaken by the implementation of two possible solutions (Rouse, 2016):
i.    Developing a new system
ii.    Buying an already developed system
Each of the above solutions has been carefully analyzed and there is the availability of the necessary information needed to make the final decision for the management team. All the possible solutions of the project have been comprehensively assessed and compared to the criteria below
i.    Concept specification
ii.    Content audit
iii.    Technical design specification
iv.    Launch schedule and time-frames
After all possible solutions were evaluated; the most feasible solution for CRM project was identified. Therefore, the project has turned to be cost effective, practical and vital to the company. The purpose of this project is developing an original and sophisticated CRM system which will contribute to sales increasing, attracting the attention of the target customers, and be cost-effective. The most feasible solution for the CRM project has been selected and is now ready to be elaborated further.

References
Burnham, J. (2014, April 21). 10 surprising ways CRM can help (and can't help) your business.
Hornor, T. (2016). The triple constraints of projects and implementation.
Rouse, M. (2016). Customer Relationship Management (CRM). Retrieved September 23, 2016.

Sherry Roberts is the author of this paper. A senior editor at Melda Research in nursing research papers if you need a similar paper you can place your order for article critique writing services.