Social Media

One of the clearest attributes relates to impact that that social media has on the society. The prevailing fact is that that the social exerts immense impact on the contemporary society. The impact that social media is felt in the business, culture as well we the entire globe. Social media websites have revolutionized the manner in which people communicate. It has made global communication a possibility with the instant communication between people in different parts of the globe becoming a reality (Bertot, Jaeger & Hansen, 2012). Social media has become a major determinant of the global politics as websites have become a major factor in impacting the formation of political opinions and inspiring numerous mass movement and political unrests in various parts of the globe.
Looking at the manner in which social media impacts businesses leads to the realization that the net savvy business is transitioning to the social media as the main platform for their advertisements. The ability to interact directly with their clients through the different social media sites has been the chief benefit that these businesses have managed to benefit from the social media.
Socialization is the additional realm that has been impacted by the emergence of social media and in this; they have presented an opportunity for people all over the world to reconnect with their old friends irrespective of their location. They platforms have further made it possible for the users to make new acquaintances, share ideas among other activities. These users through these sites enjoy the ability to maintain knowledge of issues that are emerging in the different parts of the globe through their established social connections (Bertot, Jaeger & Hansen, 2012).
Although there have been the numerous advantages that are offered by the social media, there have been negative consequences also. The most evident impacts include the increase in the cases of cyber bullying, reducing employees’ productivity as well as reducing an individual’s sense of privacy (Bertot, Jaeger & Hansen, 2012).
Reference
Bertot, J. C., Jaeger, P. T., & Hansen, D. (2012). The impact of polices on government social    media usage: Issues, challenges, and recommendations. Government information    quarterly, 29(1), 30-40.

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