How
You can Succeed in Online Marketing
According to Sheehan, ‘Internet has always created a revolution
when it comes to marketing’ (Sheehan2010). For a business to succeed
in marketing its products
online, there is always need to be strong in for fundamentals which plays a part to make a cohesive strategy.
The four fundamentals are Content, Social Media, List Building / Lead Capture
and Partnering / Networking.
Content
Content means
a blog resource center characterized with great articles. Quality content is
the starting point of success online marketing. This is always the “home base”
for any business. One of the reasons for this is that it is the source for
quality information and it’s the “footprint” that can be searched and
discovered online. Usually, search engine optimization value comes from rich keyword,
resource blog post articles with answers to questions, build trust as well
as offer value. Content must be generated regularly to build
a footprint out on the website.
Social
Media
Mayar, Vipin, and Geoff Ramsey assert that it is always
imperative for online marketers to amplify quality website content by fluent
and fluid social media sharing, engagement as well as conversation. One must know the difference between being a
bullhorn and being a magnet (Mayar, Vipin & Geoff Ramsey 2011). Social
media must flow as a relationship building tool where the end goal is to assist
and enhance value addition. Current research says that average users spend around
40 minutes on Facebook each day on cumulative basis and other social media networks
stands as other places where people spend time! Your marketing needs to
generate leads from there? Connect with them there! 50% of social media
efforts must be aimed at attracting the ideal customer persona through
engagement. On the other hand, 30% of social media efforts must be aimed
at driving them to a specific lead capture on the website while 20% must
involve direct sales offer. Do you know why this? Largely, Social Media
is not a direct sales channel but rather a discovery and connecting tool to move
leads to business website.
List
Building / Lead Nurture
List building and networking flow always come from a
solid web content foundation. For lists, I mean email lists. Extracting
their name and email means moving from fan to lead to be nurtured. A robust
lead nurture list for email marketing is important for online marketing success.
This is can be done on the website. Soft value offers (videos, eBooks, coupons) with
value-addition resource helps to grow
leads one can add Waftio lead capture
tools to the site as pop-ups and active widgets to capture the attention of
visitors. This entails simple asking for
name and email to offer the resource while trying to be permitted to add them on
the list. This is followed by nurturing the contact and building trust through
regular, resource-rich emails ending with sales offers.
Partnering
/ Networking
According to Gay, Charlesworth and Esen, ‘Online
networking online entails building relationships and partnerships for both
party benefits’ (Gay, Charlesworth & Esen, 2006). This always happen when
one is quick and strong when there is a foundation. In this case, the online marketer must find a
near-product or service partners to do joint ventures with, share their
content, and allow them to share yours! Importantly, with these 4 keys, nothing
is impossible in online marketing. Go for it!
References
Gay, Richard, Alan
Charlesworth, and Rita Esen. Online Marketing: A Customer-Led Approach. Oxford: Oxford University Press, 2006. Print.
Mayar, Vipin, and Geoff
Ramsey. Digital Impact: The Two Secrets to Online Marketing Success. Hoboken, N.J: John Wiley & Sons, 2011.
Internet resource.
Sheehan, Brian. Online
Marketing. Lausanne: AVA Academia, 2010. Print.
Sherry Roberts is the author of this paper. A senior editor at MeldaResearch.Com in online nursing papers if you need a similar paper you can place your order from medical essay writing service online.
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