Marketing

Marketing

The video Generation Like sees Douglas Rushkoff follow several American teenagers in the bid of exploring the complicated relationship that exists between the young consumers and the big-name brands that are working to target them. In the video, it shows how the companies are using social media so as to sell products to teens. Based on the film, it is clear that companies tend to gather a lot of data from Twitter, Instagram, and Facebook and that is information that teenagers may not realize they are giving. 

The teens interviewed in the video claim that the social media does make them feel empowered. From the film, it is possible to see how young adults have managed to make careers from the abundance of the digital currency including retweets, likes, shares, and favorites. Companies are seen to be working towards certain ad impressions, clicks, and views so as to be profitable and to do this; they use teens who are particularly active on the web to sell their products for them.

The social media that I participate include Instagram, Facebook, and Twitter. These social media provide me with a chance of connecting with other people and also share my interests. In my understanding, I consider social currency as being the resources and the abilities that are created and accessible through one’s presence in online networks and communities. Social currency can be considered as a person’s online influence and the access to influencers that is derived from their presence on the social media sites such as Twitter and Facebook. Through building one’s social media presence and influence, it creates the opportunity for building your social currency.

Something that drives my behavior to share, comment, retweets, post pictures, and video is so that I can be able to connect with other people. Through sharing in the social media such as Facebook, it provides me with the opportunity of allowing others to see what I like. My behavior on social media is also influenced by my desire to know other people and also share views on different topics. Through making comments on certain posts, I can express my views and also see what other people think about the certain issue. Most of all, I normally use social media as a way of keeping myself to date with what is happening across the world and also to know what is happening with my friends. Social media does create an excellent platform to communicate with other people including friends and families, and this connection is what drives my behavior.

Social media has blended marketed through using social media as a way of targeting consumers. The social media provides an opportunity for companies to market products to customers. For instances, the restaurant is regularly tweeting great recipes that customers can try out at home. Social media tend to be an effective tool for companies such as Adidas, Trident, Ford, and Pepsi. It tends to be an effective tool because it helps companies in delivering better customer service. With social media, it does provide real-time communication that helps to make happy customers that in turn creates brand evangelists who will drive positive brand sentiments.

The article selected is

Childress, S (2014). Danah Boyd: the kids are all right.

The article indicates how social media has managed to create a different environment that allows kids to participate in the economy.  

Sherry Roberts is the author of this paper. A senior editor at MeldaResearch.Com in nursing essay help USA if you need a similar paper you can place your order from custom college papers.